Driving Online Sales for Australian Cosmetic Brand Using SMM & SEM
Overview
Ahmedabad Website Designing, a top web design, and SEO company was approached by an Australian-based cosmetic brand client to provide Social Media Marketing and Google Ads services. The client aimed to increase brand awareness, reach more potential customers, and ultimately boost online sales. In this case study, we will explore the challenges faced by the client, the solutions provided by Ahmedabad Website Designing, and the results achieved.
Sales
CTR
Engagement
Conversion Rate
Challenges
- Limited online visibility: The cosmetic brand had limited online visibility, making it difficult to attract potential customers and drive online sales.
- High competition: The cosmetic industry is highly competitive, with numerous well-established brands vying for the same target audience. This made it challenging for the client to stand out and capture the attention of potential customers.
- Low social media engagement: The client's social media accounts had a low number of followers and limited engagement, reducing the effectiveness of their marketing efforts.
- Inefficient ad campaigns: The client's previous Google Ads campaigns had not been properly optimized, resulting in low click-through rates (CTR) and high cost per click (CPC).
Solutions
- Social media strategy development: Ahmedabad Website Designing devised a comprehensive social media strategy tailored to the client's target audience. This strategy included creating high-quality, engaging content, regular posting, and monitoring and responding to user comments and messages.
- Social media advertising: To reach a larger audience, Ahmedabad Website Designing implemented paid social media advertising campaigns across Facebook, Instagram, and Pinterest. These campaigns were meticulously targeted and optimized to attract potential customers interested in cosmetics.
- Google Ads optimization: Ahmedabad Website Designing conducted a thorough audit of the client's existing Google Ads campaigns, identifying areas for improvement. The campaigns were optimized by refining the keyword targeting, ad copy, and landing pages to increase CTR and decrease CPC.
- Conversion tracking and analysis: Ahmedabad Website Designing set up conversion tracking to monitor the performance of both social media and Google Ads campaigns. Regular analysis and reporting allowed for ongoing optimization and the identification of new opportunities for growth.
Results
- Increased brand awareness: Within six months, the client's social media following increased by 120%, contributing to greater brand awareness and visibility.
- Higher social media engagement: The client's social media engagement improved significantly, with a 90% increase in likes, shares, and comments on their posts.
- Improved Google Ads performance: Optimizing the client's Google Ads campaigns led to a 60% increase in CTR and a 45% decrease in CPC, making the campaigns more cost-effective and efficient.
- Boosted online sales: The combination of social media marketing and optimized Google Ads campaigns resulted in a 50% increase in online sales for the client's cosmetic brand.
In conclusion, Ahmedabad Website Designing’s Social Media Marketing and Google Ads services helped the Australian cosmetic brand significantly improve their online visibility and reach a larger audience. As a result, the client experienced increased brand awareness, higher social media engagement, improved Google Ads performance, and ultimately, boosted online sales.
Project Details
Client
Winny Cosmetics
Services Offered
SMM, SEM
Technology
FB, Insta, Google
Industry
Cosmetics
Location
Australia
Calender
Since 2022