Boosting International & Local SEO for a Clothing Company

Overview

Ahmedabad Website Designing, a leading web design, and SEO company was approached by a UK-based client, a premium clothing company, to provide International SEO and Local SEO services for their website. The client aimed to improve their online presence, reach more customers in their target markets, and ultimately increase sales. In this case study, we will explore the challenges faced by the client, the solutions provided by Ahmedabad Website Designing, and the results achieved.

Increase in
Sales
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Increase in
Organic Traffic
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Increase in
Clicks
0 %
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Conversion Rate
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Challenges

  • Low search engine rankings: The client's website was struggling to rank on the first page of search results, both locally and internationally, for their target keywords. This resulted in limited online visibility and low organic traffic.
  • High competition: The premium clothing industry is highly competitive, with numerous well-established brands vying for the same target audience. This made it challenging for the client to stand out and capture the attention of potential customers.
  • Poor local presence: Despite having a strong brand identity in the UK, the client had not yet established a significant local presence in their target international markets, making it difficult for them to attract customers in those regions.

Solutions

  • Keyword research and optimization: Ahmedabad Website Designing conducted comprehensive keyword research to identify high-value target keywords with lower competition levels. These keywords were then strategically integrated into the website's content, meta tags, and URLs to improve search engine rankings.
  • Content marketing: To boost the website's authority and search engine rankings, Ahmedabad Website Designing developed a content marketing strategy that included the creation of high-quality, engaging, and informative blog posts, articles, and infographics. These assets were then shared on social media platforms and relevant industry forums to generate backlinks and drive traffic to the website.
  • Local SEO optimization: To improve the client's local presence in their target markets, Ahmedabad Website Designing optimized the website's local SEO by creating and verifying Google My Business listings, optimizing the site's schema markup, and building local citations.
  • Technical SEO improvements: Ahmedabad Website Designing conducted a thorough technical audit of the client's website and implemented various improvements, including fixing broken links, improving site speed, and ensuring mobile-friendliness.

Results

  • Improved search engine rankings: Within six months, the client's website experienced a significant improvement in search engine rankings, with 80% of their target keywords ranking on the first page of Google search results.
  • Increased organic traffic: The website's organic traffic increased by 65% during the same period, resulting in higher online visibility and a greater potential for sales.
  • Enhanced local presence: The client's local presence in their target international markets improved significantly, with a 50% increase in local search rankings and a 40% increase in clicks from Google My Business listings.
  • Higher conversion rate: The optimized website content and improved user experience led to a 30% increase in the conversion rate for the client's website.

In conclusion, Ahmedabad Website Designing’s International SEO and Local SEO services helped the UK-based premium clothing company significantly improve their online presence, both locally and globally. As a result, the client experienced increased search engine rankings, organic traffic, and conversion rates, which ultimately led to higher sales and business growth.

Project Details

Client

Lifecycle Clothings

Services Offered

International & Local SEO

Technology

On Page, Off Page

Industry

Textile

Location

United Kingdom (UK)

Calender

Since 2021

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